Maandna is a celebration of India’s timeless handblock printing traditions, where every motif is patiently carved, every print thoughtfully stamped, and every garment shaped by skilled artisan hands. We honour slow craft and mindful making, using natural processes, conscious sourcing, and small-batch production to reduce waste and respect the earth.Â
Hand block printed cotton, designed to look and feel natural as it’s worn.
Maandna was born in 2020 as a return to hand block printing, an art deeply rooted in Rajasthan. What began as rediscovering a familiar craft grew into a commitment to work closely with artisans and create garments that carry their skill, patience, and timeless knowledge into everyday life.
Maandna takes its name from the traditional wall art of Rajasthan, drawn by women using lime and chalk. These artworks are made not for display, but for the joy of creating, an idea that lies at the heart of the brand.
Hand block printing is a slow, deliberate process where each print is pressed by hand. It honours human touch, natural rhythm, and imperfection, values that align with Maandna’s belief in preserving age-old craft over mass production.
Maandna works directly with skilled artisans who have inherited this craft through generations. Each garment is the result of their lived knowledge, careful hands, and deep respect for the process.
